2023 Mindbody + ClassPass Wellness Index
In 2023, I was the lead visual designer on the Mindbody + ClassPass Wellness Index campaign from concepting to execution. The annual Wellness Index campaign explores what wellness means across the US. The study takes a holistic look at Americans’ relationships with wellness across a number of different dimensions—and what that means for the industry in the year ahead. Using insights from this survey, Mindbody + ClassPass is able to share the latest in health and wellness through informative articles, lists, and more.
Working alongside the Director of Marketing Communications, PR Team, and content team, I created the look and feel for the 2023 campaign. Using this consistent styling approach I designed marketing assets for blog posts, social media posts, and banner ads, along with printed collateral and swag to be distributed at PR events.
Role: Lead Visual Designer
Software and Skills: Figma, Adobe Photoshop, Adobe Illustrator, Collaboration, Team Work, Agile Campaigns
Global Wellness Summit - Event Swag
Healthiest Cities in America
I designed blog graphics, social media posts, and a banner “takeover” to promote this article. You can view the blog article here: https://www.mindbodyonline.com/business/education/blog/top-10-healthiest-cities-america
IHRSA 2023 Conference
Mindbody attended the 2023 IHRSA Conference where an executive team member presented the latest consumer trends and what’s next for the wellness industry. I designed the PowerPoint slides presented during the event.
Wellness Trends We’ll See in 2023
I designed blog graphics, social media posts, and a banner “takeover” to promote this article. You can view the blog article here: https://www.mindbodyonline.com/business/education/blog/wi/5-wellness-trends-watch-2023
Top Fitness Findings
I designed blog graphics, social media posts, and a banner to promote this article. You can view the blog article here: https://www.mindbodyonline.com/business/education/blog/fitness-focused-findings-2023
Top Beauty and Wellness Findings
I designed blog graphics, social media posts, and a banner to promote this article. You can view the blog article here: https://www.mindbodyonline.com/business/education/blog/top-beauty-and-wellness-findings-2023
Look Back at 2022
We analyzed tens of thousands of ClassPass reservations from January 2022-October 2022 to understand how people are experiencing fitness and wellness this year. I designed blog graphics and social media posts. You can view the blog article here: https://classpass.com/blog/2022-lookback/
