Landing Page Designs

Mindbody uses landing pages to attract, inform, and convert potential customers. It's designed to showcase the software's key features, benefits, and unique value propositions in a simple, engaging way. The goal of the page is to capture leads and encourage prospects to fill out a demo request form. Collaborating with Web Developers and Director of Acquisition Marketing, I was responsible for continually iterating and finding new ways to refresh the design of the page to increase engagement.

Role: Lead Visual Designer

Software and Skills: Figma, Collaboration, Team Work

To kick off the new year, the Asia–Pacific (APAC) sales team wanted to run a 3 month free promo offer on the software. The strategy was that Australia and New Zealand would receive a generic themed page, and the rest of APAC would see a Chinese New Year theme. 2025 was the “Year of the Snake” so I decided to lean into that with the visual design of the demo form.

This landing page was also translated into 5 additional languages (German, Spanish, French, Dutch, and Italian). The goal of translating was to help reach a broader audience by catering to non-English speakers. It improves the user’s experience, as visitors are more likely to engage with content in their native language, which can lead to higher conversion rates. Additionally, it boosts SEO by increasing visibility in various languages.